Desserts are meant to be fun, unique and, above all, unbelievably indulgent. They provide the finish to our meals for a reason—that last delicious bite is the part we often remember the most. This strong emotional connection is what inspired our brand development of UniPro’s Inspirations Artisan Bakery brand, bringing it to the forefront of their customers’ minds with a decadently delightful and unforgettable desserts product line.
We sought to define what the brand means to UniPro and explore how they can extend that brand into different facets of their market. To do that, we needed to show how memorable, decadent and inspirational desserts can truly be when crafted with care. The result? An expressive and identifiable design featuring whimsical hand lettered calligraphy, playful copywriting, and the Inspired Swirl icon that’s been roughened to pair well with the script and made small, like the cherry garnish that sits atop Inspired confections.