Bush’s Best^® has always been proud to offer a product that boasts nutrition and protein-boosting benefits. Knowing that their beans are full of goodness, they asked Connections to help bring that message to K-12 foodservice directors along with much-needed recipes and resources.

To provide support and help drive participation for K-12 school foodservice, Connections created fun new ways for school foodservice directors and students to engage with the Bush’s brand both online and at school. We let Duke take the lead with landing pages, segment-specific recipes, a promotional calendar, social media support, kid-friendly activities and more.