Maruchan^® didn’t need help cracking the code when it came to concocting delicious ramen— they already had that down-pat. But when they requested our culinary ideation and turnkey production help, we lined right up to take it on. The mission involved developing recipes that conveyed just how versatile and exciting applications of their products could be, and then capturing the building of the dish step-by-step in video format to live on socials and the Recipe section of the Maruchan^® website.  

Once we had a plan, we went straight to the kitchen. Our culinary team created innovative recipes utilizing their iconic ramen. After the Maruchan^® team approved our recipes with a taste test, we set out to memorialize these irresistible dishes through a series of beautifully shot videos fully stocked with the most slurpable of ramen arrangements. After all the fun we had working on this project, we were left with a huge collection of videos, a pantry full of ramen, and an appetite for more of both!