We had the pleasure of nurturing a new brand from Tyson Foodservice that offers a whole-new kind of protein: Raised & Rooted™ plant-based offerings. The demand for plant-based protein is, well, growing. And it’s growing by leaps and bounds. Tyson Foodservice needed help introducing its new Raised & Rooted™ line of plant-based nuggets, tenders, and filets to operators.

We created a multifaceted campaign that reinforces the demand for plant-based protein and delivers the benefits of Raised & Rooted™ offerings. We also leveraged the brand’s existing look, feel, and tonality from the retail channel and adapted the messaging to a foodservice audience. And, last but certainly not least, we created beautiful product photography and messages that spoke to the brand’s amazing similarity to real chicken and engaging patron-facing materials to attract interest and drive impulse sales.