It doesn’t get any sweeter than helping a honey brand produce their social media content. Since Nature Nate’s® Honey Co. had an established a social media presence that featured exciting new ways to use the honey already in their pantry, we decided to run with the idea and remind viewers that everything could be better with Nature Nate’s®. ​

From storyboards to talent and prop selection, we made plans to create 2 recipe videos for social media videos that would be quick, pretty, and easy to follow. Text on screen would make every step clear, while also freeing us up to use high-speed footage of some of the prettier steps (which were most of them). We wanted to be sure to communicate that these recipes are simple enough for anyone to make—but it doesn’t mean they have to taste simple. Because we were able to shoot the videos more quickly than expected, we decided to throw together a breakfast charcuterie board build and create a time-lapse style video with overhead camera shots. In the end, we had 4 golden honey videos to help tell the story of Nature Nate’s®.