Logo for The Order food and drink, featuring the word ORDER with a utensil shape integrated into the letter D, enclosed in a white rectangular frame.
Branding & Culinary
The Order: Creating a Restaurant Concept

The Challenge/Assignment

Following the creation of the overall Hotel Vandivort identity, we were challenged to develop the concept and name for the hotel's restaurant + bar—as well as develop the food and beverage menus.

The Idea

We wanted to further elevate the Masonic heritage of the property, and we were able to achieve it with a name idea that was met with unanimous approval: "The Order.”

The Result

Concurrently while developing the identity, our culinary team also created the seasonal menu featuring a modern take on Missouri cuisine showcasing locally sourced ingredients and craft cocktails. The sophisticated, yet approachable, farm-to-fork eatery helps to elevate the overall guest experience of Hotel Vandivort.

More Work

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