When Miss Vickie’s approached us about a brand relaunch, we knew it was something we wanted to be a part of. Our goal was to generate new interest among operators for a potato chip brand they may have already seen, so it was important for us to drive home Miss Vickie’s unique point of difference in the kettle chip category—their farm-to-table origin.  

Our campaign video highlighted Miss Vickie’s humble beginnings on the family farm and took operators back to where it began—with a mother making chips for her kids using ingredients fresh from the family farm. Our Miss Vickie’s landing page brought the wholesome farm imagery to an online audience, and throughout all assets created, operators were emotionally impacted by the small-batch craft appeal of Miss Vickie’s chips.