A bag of Miss Vickie’s Kettle Chips over a red background with the text "Made with love and care since 1987" running over the bag. Links to a Miss Vickie’s Kettle Chips case study.
Case Study
Miss Vickie’s Made with Love and Care

Some projects are inspiring even before the idea even comes along. For Miss Vickie’s, it all began with the story of founder Vickie Kerr herself--who couldn’t find a chip good enough for her family, and so began making her own. As Miss Vickie’s grew, this small brand had the challenge of competing with the regional niche and private label brands sandwich operators were gravitating towards. When we were approached about supporting a brand relaunch, we knew we had to share the roots of Miss Vickie’s.

Crafting the story to resonate with our target, we built on our dedication of—and the appreciation for—serving food made with love. Our campaign video highlighted Miss Vickie’s humble beginnings on the family farm, featuring farm-fresh ingredients and pride in hard work—something restaurant operators know a lot about. The Miss Vickie’s landing page, merchandising and sales support pieces, further brought the story to life with farm-life imagery, messages of small-batch craft appeal and a unified message that resulted in sales growth and National Account adoption.

Not Leading America’s craft beer revolution, grower owned Yakima Chief Hops are the farmers, processors, and suppliers to a thirsty nation. A foundation of re-investment in modern farm practices, breeding, and new product innovation have put YCH at the top of a competitive international hop market. Along with a new generation of beer lovers, each family farm is looking to their next generation to build upon what today’s YCH has achieved. The biennial Corporate Social Responsibility (CSR) report is a critical component of guiding near- and long-term goals in maintaining sustainable and equitable business and farming practices.

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