To consumers, Dole is simply a name that means fruit. In foodservice, the Dole brand had so much more to offer than product alone. With chef-driven recipes, culinary expertise and back-of-house solutions, Dole wanted to inspire operators at every level of commercial foodservice.  

To win in foodservice, Dole needed a recognizable, cohesive look and feel that could unify outreach efforts and elevate credibility. Connections created Dole® Fruitful Destinations—a cohesive brand that could work hard across tactics and partners. With a beautiful logo, tagline, color palette, and supporting visual guidelines, the Connections team provided a toolkit made for seamless, consistent communication that helped Dole’s foodservice story travel farther than ever before.