No question about it. Ice cream adds instant fun and nostalgia to every dessert menu. And when it comes to ice cream sandwiches, Blue Bunny is giving operators the inside scoop with new formed vanilla ice cream rounds designed for quick and easy prep. The first step? Helping operators imagine the ways these sandwich-ready rounds can build craveability.

The Connections culinary team started by dreaming up approachable, “newstalgic” ice cream sandwich scenarios that would excite consumers and encourage sharing (at least when it comes to social media). With carriers that range from donuts to cookies to cinnamon rolls, and delicious “toppings” adorning the sides of select recipes, our photography studio captured every mouthwatering detail to help remind operators of a lifetime of flavor possibilities.