Stouffer’s® was already the foodservice industry’s #1 brand of comfort food classics. But they weren’t content to rest on their reputation and past successes. So in the spirit of thinking that ”more of a good thing is a great thing,” they got to work enhancing their core four product offerings. Then, they brought us to the table to help get the word out. Our challenge was, what do you call a line of comfort foods that was darn-near perfect before and is now even better? We found the answer in a newly imagined word: Reperfected. It came to life in sales materials, digital ads, and a video that demonstrated all the delicious details that set Stouffer’s apart from the rest.

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