Case Study
Smucker’s Spreads Campaign - An Extra Ounce of Delight

With lower-cost private label brands threatening Smucker’s share of the spreads category in away-from-home channels, Connections was asked to create an integrated media campaign to retain and grow the Smucker’s spreads business. Simple, mouthwatering creative showcased what one ounce of Smucker’s spreads can do for any dish.

Each ad demonstrated the extra ounce of delight Smucker’s brings to any dish by pairing recognizable, trusted portion control cups with creative culinary uses. A simple landing page guided operators to content that reinforced Smucker’s brand strength, portfolio versatility and limitless possibilities. In partnership with our in-house studio partner, Bon Aperture Productions™, we captured more than 20 unique ways to enjoy breakfast classics with Smucker’s spreads. With more than 60 ways to spread delight, the excitement spread among operators with more than 500,000 impressions and 5,000 landing page visits.

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