Connections 2.0

Case Study

Yakima Chief Hops - Supplying Hops Responsibly

As a grower-owned hop supplier with an established record of environmental responsibility, YCH had a lot to talk about with regard to its sustainability initiatives. Marlin Connections raised a pint to Yakima Chief Hops (YCH), communicating the company’s impressive story of sustainable hop production.

To position YCH as a leader in sustainability, Connections developed a Corporate Social Responsibility report that highlights the company’s achievements and outlines its future goals and objectives. This high-end piece showcased the commitment of YCH’s owner-growers and all the ways in which YCH cares for the earth.

Leading America’s craft beer revolution, grower owned Yakima Chief Hops are the farmers, processors, and suppliers to a thirsty nation. A foundation of re-investment in modern farm practices, breeding, and new product innovation have put YCH at the top of a competitive international hop market. Along with a new generation of beer lovers, each family farm is looking to their next generation to build upon what today’s YCH has achieved. The biennial Corporate Social Responsibility (CSR) report is a critical component of guiding near- and long-term goals in maintaining sustainable and equitable business and farming practices.

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