Our clients at Lee Kum Kee know a thing or two about flavor, and, in foodservice, inspiring operators and sharing ideas that fit the rigors of their kitchens is key. Lee Kum Kee wanted a comprehensive way to speak to their portfolio of flavors and deliver real value to restaurant operators.

To make big flavor feel simple, actionable and menu-ready, Connections created a series of four info-packed flavor playbooks with the goal of educating and inspiring operators across segments. Diving deep into flavor, sharing philosophies from acclaimed chefs and delivering trend-driven recipes that operators can put to work, the result helped boost Lee Kum Kee’s position as a flavor authority and foodservice partner.