Warm weather + ice cream = the perfect match. But how do frozen treats stack up when the weather outside is downright frightful? Wells Foodservice was looking to boost sales and awareness of ice cream all year long with seasonal support for foodservice operators—and that’s where CSSI came in!

Using 12 Blue Bunny® ice cream opportunity flavors, we created “The Monthly Scoop”—a series of bold, fun and solutions-driven digital downloads that could easily be shared or presented to customers. Each featured a flavor of the month in easy-to-execute LTO ideas, often inspired by what our team found buzzing on social media. The series delivered even more culinary inspiration by pairing recipes with both national and food holidays, helping operators fill their LTO pipeline with fresh ideas and profit potential. To keep the story going, we created graphic email signatures for the Wells team, encouraging operators to download each monthly sheet when they communicated with their sales representative.